CARLSBERG UKRAINE
SOMERSBY “BLUEBERRY”
CAMPAIGN
CHALLENGE
The following year, we launched a new seasonal cider taste. Our consumers had become acquianted with Somersby’s bright humor so it was necessary to surprise once again.
SOLUTION
An even more creative, dynamic campaign sprinkled blueberry rain on consumers and changed people’s look thanks to our activation with blueberry hair coloring.
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