In search of a symbol to tick all these boxes, we focused on the Flower.
More importantly – a flower ideally translates our vision of Ukraine: a nation as a living entity, a single whole made of such, sometimes dramatically, different "petals".
The nation that grows and develops continuously, needs care and responsible handling, calls for attentive treatment and nourishment to thrive and reach its full bloom and potential.
Firstly, it is familiar to everyone while its shape is simple enough to fit anywhere.
Secondly, flowers are inherently intertwined with Ukraine and our ornamentation, symbols and culture.
Everything fit perfectly, so we decided to go with it. But no plain flower, that's for sure. We wanted the flower to be the vessel for a message.
Moreover, these 30 years did not happeny by chance – they are the result of ideas, aspirations and actions, sowed by previous generations of Ukrainians, having sprouted 30 years ago and which have been growing ever since, under our watch.