CARLSBERG UKRAINE
SOMERSBY "PEAR"
campaign
BACK TO PROJECTS
The launch of the first non-apple cider in Ukraine sought to strengthen Somersby's leadership position and support the image of a trendsetter in the cider segment.
We stressed a deep admiration for curvy juicy pears. We managed to create real anticipation - and pear shapes filled literally everything!
CHALLENGE
SOLUTION
MORE
THE INDEPENDENCE DAY NATIONAL BRANDING
UKRAINE INDEPENDENCE DAY
DESIGN
MORE
THE INDEPENDENCE DAY NATIONAL BRANDING
UKRAINE INDEPENDENCE DAY
DESIGN