CARLSBERG UKRAINE
SOMERSBY "BLUEBERRY"
campaign
BACK TO PROJECTS
CARLSBERG UKRAINE
SOMERSBY "BLUEBERRY"
campaign
BACK TO PROJECTS
The following year, we launched a new seasonal cider taste. Our consumers had become acquianted with Somersby's bright humor so it was necessary to surprise once again.
An even more creative, dynamic campaign sprinkled blueberry rain on consumers and changed people's look thanks to our activation with blueberry hair coloring.
CHALLENGE
SOLUTION
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VILLAGE TODAY "RURAL TO URBAN"
AB INBEV EFES UKRAINE
CAMPAIGN
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VILLAGE TODAY "RURAL TO URBAN"
AB INBEV EFES UKRAINE
CAMPAIGN