AB INBEV EFES UKRAINE
“SELO I LIUDY” #VILLAGE AND THE SUMMER
INFLUENCER MARKETING
CHALLENGE
1. Increase recognition of “Selo i Liudy” brand kvass drink during summer.
2. Involve users in brand communication
RESULT
< 700,000 General organic coverage.
SOLUTION
Even when the Pandemic forced us to stay in the village, we decided to enjoy this summer to its fullest — a wonderful holiday knows no compromises.
And why should you hide luxury swimsuits on the top shelf of the closet or sacrifice stylish photos in Instagram profiles?!
We used classic blogger methods of creating content from Paris, Dubai, or Costa Brava, but moved the bloggers themselves to the village. Modern trends meet the native Ukrainian village – in a humorous and memorable way.
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