After 25 years in the market, the Pivdenny bank has definitely outgrown the regional level. The time has become to declare its successful work throughout the country, and at the same time to modernize the face of the brand — the brand identity.
Based on the logo, a branded pattern has been developed that is easy to use for branding different surfaces.
On the basis of the new logo lied a modern interpretation of the traditional Ukrainian ornament — a star that represents the source of vitality and well-being. The connection with the Black Sea coast has been preserved in color.