TECHNODOM
“KAZAKH SITCOM”
VIDEO
CHALLENGE
Kazakh electronics retailer Technodom wanted to stand out from its competition.
SOLUTION
Kazakhstan is a country where new technologies are enormously helpful, but family traditions remain intact. And we took advantage of that.
OUR ADVERTISING CAMPAIGN BECAME A SITCOM ABOUT THE MODERN KAZAKH FAMILY.
Each video is a new episode, jokes are relevant, and stories hit home with consumers.
