AB InBev Efes launched a new brand of folk style kvass — "Village Today". A creative platform was needed for multichannel promotion encompassing all the rules, mythology, and artifacts of Ukrainian countryside.
A creative platform called "The Village Times.
Folk Wisdom Kvass" was produced. Folk wisdom's virtue manifested itself in everything — from the good kvass recipes to daily advice and topical affairs. And once written down, they can be printed on labels or even newspapers. We could not be more proud!