AB InBev Efes launched a new brand of folk style kvass — "Selo i Liudy". A creative platform was needed for multichannel promotion encompassing all the rules, mythology, and artifacts of Ukrainian countryside.
A creative platform called "The Village Times.
Folk Wisdom Kvass" was produced. Folk wisdom's virtue manifested itself in everything — from the good kvass recipes to daily advice and topical affairs. And once written down, they can be printed on labels or even newspapers. We could not be more proud!
Folk Wisdom Kvass" was produced. Folk wisdom's virtue manifested itself in everything — from the good kvass recipes to daily advice and topical affairs. And once written down, they can be printed on labels or even newspapers. We could not be more proud!
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VILLAGE TODAY "RURAL TO URBAN"
AB INBEV EFES UKRAINE
CAMPAIGN
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VILLAGE TODAY "RURAL TO URBAN"
AB INBEV EFES UKRAINE
CAMPAIGN
