campaign
AB INBEV EFES UKRAINE
VILLAGE TODAY
"THE VILLAGE TIMES"
BACK TO PROJECTS
AB InBev Efes launched a new brand of folk style kvass — "Village Today". A creative platform was needed for multichannel promotion encompassing all the rules, mythology, and artifacts of Ukrainian countryside.
A creative platform called "The Village Times.
Folk Wisdom Kvass" was produced. Folk wisdom's virtue manifested itself in everything — from the good kvass recipes to daily advice and topical affairs. And once written down, they can be printed on labels or even newspapers. We could not be more proud!
CHALLENGE
SOLUTIONs
MORE
THE INDEPENDENCE DAY NATIONAL BRANDING
UKRAINE INDEPENDENCE DAY
DESIGN
MORE
THE INDEPENDENCE DAY NATIONAL BRANDING
UKRAINE INDEPENDENCE DAY
DESIGN