influenCer marketing

AB INBEV EFES UKRAINE

"Selo i Liudy"
#VILLAGE AND THE SUMMER

BACK TO PROJECTS

< 700,000 General organic coverage.

Even when the Pandemic forced us to stay in the village, we decided to enjoy this summer to its fullest — a wonderful holiday knows no compromises.

And why should you hide luxury swimsuits on the top shelf of the closet or sacrifice stylish photos in Instagram profiles?!

We used classic blogger methods of creating content from Paris, Dubai, or Costa Brava, but moved the bloggers themselves to the village. Modern trends meet the native Ukrainian village - in a humorous and memorable way.

2. Involve users in brand communication

CHALLENGE

SOLUTION

RESULT

1. Increase recognition of "Selo i Liudy" brand kvass drink during summer.