In fact, it represents all product categories: meat, fish, dairy products, fruits, vegetables, and drinks.

Someone is curious about drinks in a jug, and someone even finds toasty rolls on his cheeks...

Someone is curious about drinks in a jug, and someone even finds toasty rolls on his cheeks...

Solution

Fantasy brand-hero in the style of Ukrainian naive art combined a variety of delicious images. Someone notices apples on its sides, and someone says that it is Kherson peaches or tomatoes.

The graphic style reflects originality, and the jug invites us to try it.

After all, they both revive traditional recipes and boldly try something new - from snail farms to onion jam. And all these are delicacies from local manufacturers!

In contrast to the complex multi-layered visual image, the name is more direct and modern - Kraftpoint. Thus, we highlighted a connection between traditional and trendy products of local manufacturers.