“CRAFTPOINT”

CHALLENGE

To develop a brand for products from small local manufacturers for distribution in the FORA supermarkets.A variety of products could be branded – from vegetables and fruits, dairy or meat products to sauces, liqueurs and… it’s impossible to put an end.

SOLUTION

Fantasy brand-hero in the style of Ukrainian naive art combined a variety of delicious images. Someone notices apples on its sides, and someone says that it is Kherson peaches or tomatoes.
Someone is curious about drinks in a jug, and someone even finds toasty rolls on his cheeks…
Someone is curious about drinks in a jug, and someone even finds toasty rolls on his cheeks…
In fact, it represents all product categories: meat, fish, dairy products, fruits, vegetables, and drinks.

THE GRAPHIC STYLE REFLECTS ORIGINALITY, AND THE JUG INVITES US TO TRY IT.

In contrast to the complex multi-layered visual image, the name is more direct and modern – Kraftpoint. Thus, we highlighted a connection between traditional and trendy products of local manufacturers.
After all, they both revive traditional recipes and boldly try something new – from snail farms to onion jam. And all these are delicacies from local manufacturers!