KYIVSTAR
#FOR GOT’S IT
INFLUENCER MARKETING
CHALLENGE
1. Increase brand loyalty through communication while traveling around the country.
2. Bring the benefits of 4G from Kyivstar – specifically the availability of 4G-connection in picturesque villages and tourist places.
RESULT
< 900,000 General organic coverage
SOLUTION
On the eve of Independence Day, bloggers traveled the country and showed 4G works wherever you are – and how easy it is to use mobile internet: to shoot and post videos: a sunflower field on Instagram, working from a deck chair by the sea, or greeting mom in a warm hat from the top of a mountain.
To stress this, bloggers organized a story chain sending greeting cards to each other from different parts of Ukraine.
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